PRIVACY POLICY
This Privacy Policy explains how Helenemoda (including Helenemoda.com) collects, uses, stores, and protects personal information relating to visitors of our website, customers, registered account holders, and marketing subscribers. We are committed to safeguarding your privacy and handling your personal data in a transparent and secure manner. Any information you provide when using our website will be processed in accordance with this Privacy Policy and applicable data protection laws.
For customers and newsletter subscribers located in the European Union, Helenemoda complies with the General Data Protection Regulation (GDPR). We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. Any updates will be published on this page, and we encourage you to review it periodically.
Last updated: 24 September 2026.
WHAT DO WE COLLECT?
Depending on how you interact with Helenemoda, we may collect personal information including your name, email address, telephone number, billing and shipping address, country, state, city and postcode, account information, order and purchase history, products purchased, quantities and order values, shopping cart and checkout information, marketing preferences and newsletter subscription status.
Where applicable, we may also collect information about your product and category preferences, such as Swimwear, Plus Size, Activewear, Kids or Baby, as well as your interactions with our website and marketing communications, including email delivery, opens and clicks where this information is available.
We may also collect technical information such as your IP address, device and browser information, and information collected through cookies or similar technologies.
HOW DO WE USE YOUR INFORMATION?
We may use your personal information to process and fulfil orders, provide customer service, manage customer accounts, maintain transaction records, respond to enquiries, improve our website, products and services, understand customer preferences and shopping behaviour,
measure the performance of our communications, personalise content and product recommendations, maintain the security of our services, and comply with applicable legal requirements.
Where permitted and where the required consent or other legal basis exists, we may also use personal information to send marketing communications, newsletters and personalised product recommendations by email or SMS.
SERVICE PROVIDERS
We may disclose personal information to trusted service providers where reasonably necessary to operate Helenemoda and provide our services.
These may include providers involved in ecommerce and website hosting, email and customer communications, payment processing, order fulfilment and delivery, analytics, information technology and security, professional services and, where applicable, advertising and marketing.
We do not sell personal information.
KLAVIYO AND WOOCOMMERCE
Helenemoda operates its online store using WooCommerce and may use Klaviyo for customer communications, SMS, email marketing, segmentation and related analytics.
Information may be transferred between these services where necessary to operate these functions. This may include customer contact information, marketing subscription status, order information, purchase history and, where enabled, website and shopping activity.
We may use this information to personalise communications and to better understand the interests and preferences of our customers and subscribers.
SECURITY
Helenemoda takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. We use appropriate technical, organisational and administrative safeguards in connection with the systems we operate.
ONLINE SECURITY
We take the security of your personal information seriously. Credit card information is not stored on Helenemoda’s systems and is processed in accordance with applicable PCI DSS requirements. When you access our website or provide information online, data is protected using industry-standard encryption technologies, including SSL/TLS where applicable.
We maintain reasonable technical and organisational measures designed to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. While no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure, we take reasonable steps to safeguard the information we hold and work with trusted third-party payment providers to process transactions securely.
ACCESS AND CORRECTION
You may request access to or correction of your personal information by contacting us.
You may contact Helenemoda to request access to personal information we hold about you or to request correction of information that is inaccurate, out of date, incomplete, irrelevant or misleading.
We may need to verify your identity before processing a request.
CONTACT US AND PRIVACY COMPLAINTS
If you have any questions about this Privacy Policy, would like to access or correct your personal information, or wish to make a privacy complaint, please contact us at contact@helenemoda.com or write to Helenemoda, L3, 240 Queen Street, Brisbane 4000, QLD.
Our Privacy Complaint Process.
We take privacy complaints seriously and will consider your complaint to determine whether there are steps that can be taken immediately to resolve the issue.
If further investigation is required, we may ask you to provide additional information and details of the outcome you are seeking. We will review the relevant facts, documents and circumstances relating to your complaint.
We will respond to your complaint within a reasonable period, usually within 30 days of receiving it. If the matter is more complex and requires additional time, we will keep you informed of the progress of our investigation.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
Australia: Office of the Australian Information Commissioner (OAIC) Phone: 1300 363 992 Website: www.oaic.gov.au/contact-us
COOKIES AND SIMILAR TECHNOLOGIES
Helenemoda may use cookies, pixels and similar technologies to operate the website, remember preferences, understand website usage, measure the effectiveness of communications and, where applicable, support personalised marketing.
Depending on the technologies enabled on our website, these may include technologies associated with our ecommerce, analytics, email marketing and advertising providers.
Where required, users will be provided with appropriate choices regarding non-essential cookies and tracking technologies.
EMAIL TRACKING
Marketing emails may contain technologies that allow Helenemoda and its email service provider to obtain information about email delivery and interactions, such as whether an email was opened or a link was clicked, where this information is available.
We may use this information to understand the effectiveness of our communications and improve or personalise future communications.
EMAIL MARKETING AND AUTOMATED COMMUNICATIONS
Helenemoda may use Klaviyo to manage email marketing, customer communications and automated email flows.
Depending on your relationship with Helenemoda, your marketing preferences and applicable consent requirements, these communications may include welcome emails, newsletters, new product and collection announcements, promotional offers, sale and event communications, shopping cart reminders, post-purchase communications, requests for reviews or feedback, personalised product recommendations and re-engagement communications.
Where permitted, we may use information such as your marketing preferences, purchase history, products viewed or added to your cart and interactions with previous communications to determine which communications may be relevant to you.
You may unsubscribe from marketing communications at any time using the unsubscribe facility included in our marketing emails or by contacting us.
ABANDONED CART COMMUNICATIONS
Where permitted, we may use information about products placed in a shopping cart or a checkout that was not completed to send reminders about those products.
Marketing-related abandoned cart communications will only be sent where Helenemoda has the required permission to send the communication.
PERSONALISATION AND CUSTOMER SEGMENTATION
Where permitted, Helenemoda may use information about customer preferences, purchases and interactions to organise customers and subscribers into groups or segments.
For example, communications may be personalised based on interests in categories such as Swimwear, Plus Size, Activewear, Kids or Baby, previous purchases or engagement with Helenemoda communications.
This information may be used to make communications more relevant to individual customers and subscribers.
MARKETING CONSENT
We seek to send electronic marketing communications only where we have the required consent or are otherwise permitted to do so under applicable law.
Where express marketing consent is collected, we may retain information relating to when and how that consent was provided.
You may withdraw your consent or unsubscribe from marketing communications at any time.
Unsubscribing from marketing communications will not necessarily prevent Helenemoda from sending non-promotional communications necessary to fulfil an order or provide requested customer service.
OVERSEAS DISCLOSURES
Some service providers used by Helenemoda may process personal information outside Australia.
Where Helenemoda is likely to disclose personal information to overseas recipients, we will identify the countries in which those recipients are likely to be located where practicable and handle such disclosures in accordance with applicable privacy requirements.
MOBILE TERMS OF SERVICE HELENEMODA
Last updated: Sept. 25, 2026
The Helenemoda mobile message service (the “Service”) is operated by Helenemoda (“Helenemoda”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Helenemoda’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Helenemoda through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Helenemoda. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to Helenemoda or click the unsubscribe link (where available) in any text message to cancel. You’ll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Helenemoda mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to Helenemoda or email contact@helenemoda.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.